Sign In
Learn bits
Social Issues
Pradeep Kumar

14/08/21 11:50 AM IST

SonChiraiya’ - for Urban SHG products

In news

Ministry of Housing and Urban Affairs, ShriDurga Shanker Mishra,  launched ‘SonChiraiya’ – (A brand and logo)- for marketing of urban Self-Help Group (SHG) products.

Details
  • Helping women to become financially empowered and live a dignified life is one of the priority areas of the Government.
  • DAY-NULM, under the aegis of MoHUA, has focussed on equipping the urban poor women with adequate skills and opportunities, and to enable them to promote sustainable micro enterprises.
  • It mobilises women from urban poor households into SHGs and their federations to create a support system for these women.
  • Over 5.7 lakh SHGs have been formed across various States/ UTs with almost 60 lakh members. 
  • Many of these SHGs are engaged in livelihood activities, producing goods such as handicrafts, textiles, toys, eatables and so on.
  • These were being sold primarily in local neighbourhood markets and often faced barriers in achieving visibility and wide market access.
  • To overcome these challenges, Ministry entered into Memorundum of Understandings (MoUs) with leading e-Commerce Portals viz. Amazon and Flipkart, with an underlying narrative of women empowerment.
Significance
  • This initiative will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women..
  • Ministry expects to link many more such SHG members, with variety of professionally packaged, hand-crafted ethnic products, reaching the doorsteps of the customers globally.
Source: PIB

More Related Current Affairs View All

22 Aug

Uttarakhand State Authority for Minority Education (USAME) Bill, 2025

'The Uttarakhand Assembly on Wednesday passed the Minority Education Bill, 2025, extending minority status benefits to institutions run by the Sikh, Jain, Buddhist, Christian, and

Read More

22 Aug

India needs a national space law urgently

'A nation with a strong base in science and technology is a nation with a strong backbone” — these words of A.P.J. Abdul Kalam ring truer than before as India celebrate

Read More

22 Aug

Organ transplantation

'The National Organ and Tissue Transplant Organisation (NOTTO) recently issued a direction stating that women patients and relatives of deceased donors will receive priority in org

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps