Sign In
Learn bits
Polity & Governance
Mahesh

25/06/22 07:33 AM IST

Regulating misleading advertisements

In News 
  • The Central Consumer Protection Authority has come up with the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
New Guidelines 
  • It means enticing consumers to buy the product at a lower price.
  • Computers and other high-tech items are easy to bait and switch because many people don’t understand the technology. So, when a salesperson claims that the only difference between this model and the one advertised is that the manufacturers are different, the consumer believes it.
  • They are regulated in India.
  • Surrogate advertisements: They refer to any advertisement that promotes regulated products, like cigarettes and alcohol, in the disguise of another product.
  • The guidelines prohibit the use of surrogate advertising.
  • The guidelines prohibit the advertisement of such products that will harm kids in any way.
  • The guidelines also prohibit advertisements that can develop a negative image of the body in the minds of the children. E.g Fairness cream etc.
  • Advertisements also cannot give the impression that a product is better than the traditional food that children usually consume at home. E.g Maggi, Yippee noodles, etc.
Source- Indian Express 

More Related Current Affairs View All

21 Aug

Promotion and Regulation of Online Gaming Bill, 2025

'The Lok Sabha recently passed the Promotion and Regulation of Online Gaming Bill 2025.' The bill encourages e-sports and online social games while prohibiting harmful online mo

Read More

21 Aug

Union Home and Cooperation Minister Shri Amit Shah introduces the Constitution (One Hundred and Thirtieth Amendment) Bill, 2025

'Union Home Minister and Minister of Cooperation, Shri Amit Shah  introduced the Constitution (One Hundred and Thirtieth Amendment) Bill, 2025, the Union Territories (Amendmen

Read More

20 Aug

How should toll collection practices be reformed?

'The Public Accounts Committee (PAC) of Parliament has proposed major changes to toll collection on national highways, including a recommendation to end the practice of perpetual t

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps