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Mahesh

18/06/23 07:18 AM IST

Indian Languages Programme

In News
  • Google recently launched the 'Indian Languages Programme' under its News Initiative to support local news publishers in India.
About the programme
  • At the core of Google’s Indian Languages Programme is the objective to provide training and support to small Indian news publishers.
  • Recognizing the importance of local language content in reaching a diverse audience, Google aims to bridge the digital divide by empowering publishers to effectively leverage the internet.
  • By doing so, the program facilitates the growth of local language journalism and encourages the development of a vibrant news ecosystem. 
  • The Indian Languages Programme covers a total of eight local languages, apart from English.
  • These languages include Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, and Malayalam. By expanding support to these regional languages, Google enables publishers to create content that resonates with their target audience, fostering engagement and driving wider adoption of digital news consumption. 
Significance
  • The GNI Indian Languages Program comprises several activities aimed at empowering news publishers.
  • Scaled inspiration series and virtual workshops provide publishers with insights and inspiration from industry experts.
  • Guest speakers share their experiences, offering valuable perspectives on navigating the digital news landscape. Success stories showcase exemplary achievements by publishers, serving as benchmarks for others to strive for.
  • Google-led sessions cover various topics, including core web vitals, equipping publishers with knowledge and tools to optimize their websites and enhance user experience. 
Source- Business Standard

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