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Economy
Pradeep Kumar

06/03/21 10:00 AM IST

GI Mahotsav

In news

Shri Arjun Munda inaugurates GI Mahotsav at Lal Bahadur Shastri National Academy of Administration, Mussoorie

Purpose
  • The purpose of the GI Mahotsav is to increase the awareness of these products amongst the Officer-Trainees and sensitize them about the rich cultural heritage of India so that they can in-turn formulate policies that safeguard the interest of GI products in their region. 
  • Such an event will also provide more marketing opportunities to the registered producers or manufacturers. 
  • These interactions at such events, these officer trainees will gain invaluable insights into real challenges and be more sensitive when they start working in their respective states. 
GI
  • Geographical Indication or GI tagging has acquired even more of an importance over the past few years.
  • Registering a geographical indication and seek protection for specific products produced in a particular geographical region encourages the growers & artisans and motivates the marketers to expand their business both nationally & internationally.
  • Some of the Make in India products include the world-famous Darjeeling tea, Mysore silk, Chanderi saree, Banarasi brocades, Pochampally, varieties of spices, Orissa Patchitra, Worli painting, Araku valley coffee, Kullu shawls, Jaipur blue pottery, Naga Mircha (also known as bhut jolokia) and many more.
Source: PIB

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