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04/07/23 06:22 AM IST

DAY-NRLM launches Mobile App

In News
  • The Deendayal Antyodaya Yojna, part of the National Rural Livelihoods Mission, also known as DAY-NRLM, has launched the eSARAS mobile app to offer better marketing support to products made by women in self-help groups (SHGs).
Features of the App
  • The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust).
  • The centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
  • It will handle the logistics required to bring an online order to a customer's doorstep.
  • eSARAS an e-commerce mobile app will be used as a more effective platform for marketing of the products made by women of self-help groups.
  • It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and hand-looms.
  • Through the eSARAS mobile App, the handmade products made by SHG Didis are now available at everyone’s fingertips in even more customer friendly way.
Source- PIB

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