In news
In order to promote India as MICE Destination (Meetings, Incentives, Conferences and Exhibitions), Ministry of Tourism, Government of India in association with Madhya Pradesh Tourism and India Convention Promotion Bureau are organizing this ‘MICE Roadshow – Meet in India’ at the heart of Incredible India from 25-27 March 2021 at Chhatrasal Convention Centre, Khajuraho.
Details
- This event will be an effort under Aatmanirbhar Bharat, realizing India’s MICE potential.
- The roadshow will be an opportunity to focus on the Government’s initiatives in developing India as a MICE destination with infrastructure and an eco-system pan-India that will favourably place India amongst the global competitors.
- On this occasion, the Ministry of Tourism plans to launch its campaign “Meet in India” from Khajuraho, which is one of the identified iconic tourist destinations of the country.
- Recognizing India’s huge potential as a MICE destination, ‘Meet in India’ will be the distinct sub-brand under ‘Incredible India’ to promote the country as a MICE destination.
- The event will also deliberate the draft Master Plan being prepared by the Ministry of Tourism to develop Khajuraho as an Iconic Destination.
- A number of hard and soft interventions are proposed to develop Khajuraho.
- The event will provide a tremendous boost to Khajuraho as an iconic tourist destination particularly the MICE potential of Khajuraho and show the way for other cities to consider.
- The Ministry of Tourism has framed ‘Development of Iconic Tourist Destinations Scheme’ a Central Sector Scheme for development of nineteen identified iconic destinations in the country following a holistic approach.
Source: PIB
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