Sign In
Learn bits
Polity & Governance
Mahesh

17/02/24 10:35 AM IST

CCPA releases draft guidelines to prevent misleading ads in coaching sector

In News
  • The Central Consumer Protection Authority (CCPA) has released draft guidelines for prevention of misleading advertisements in the coaching sector for public consultation.
Draft guidelines
  • Practices such as making false claims about success rates, number of selections or rankings of students in ads or creating false sense of urgency or fear of missing out that may heighten anxieties have been termed as “misleading”.
  • The draft guidelines also stated that concealing important information related to the name of the course and duration of course opted by successful candidates among other such information in ads will also be considered misleading.
  • “Falsely representing in ads that students’ success is solely attributable to the coaching, without acknowledging the individual efforts of the students,” will also be considered misleading and coaching institutes will need to clearly state the extent of the coaching involvement in their success.
  • The draft defines “coaching” as tuition, instructions or academic support or learning programme or guidance provided by any person.
  • It has also defined obligations for any person engaged in coaching.
  • The coaching institutes will need to disclose rank secured by the successful candidate, name of the course opted by them, duration of course and whether such a course was paid or free in ads.
  • They will also be obliged to “put disclaimer/ disclosure/ important information at a prominent and visible place in the advertisement.
  • The font of disclaimer/disclosure/Important information in the advertisement shall be the same as that used in the claim/advertisement,” .
  • They are also not allowed to use name, photos or testimonials of successful candidates without consent.
  • In such ads, coaching institutes will be obliged to “accurately represent” the facilities, resources and infrastructure available to students in the advertisement.
  • It added that coaching institutes should refrain from cherry-picking exceptional cases to create skewed impression of success and will need to maintain transparency and truthful representation in their ads.
  • Every person engaged in coaching shall not make false claims which includes 100 per cent selection or 100 per cent job guaranteed or guaranteed preliminary/mains or guaranteed admission to institutions or false testimonials of successful students or fake reviews.
Source- The Hindu

More Related Current Affairs View All

22 Aug

Uttarakhand State Authority for Minority Education (USAME) Bill, 2025

'The Uttarakhand Assembly on Wednesday passed the Minority Education Bill, 2025, extending minority status benefits to institutions run by the Sikh, Jain, Buddhist, Christian, and

Read More

22 Aug

India needs a national space law urgently

'A nation with a strong base in science and technology is a nation with a strong backbone” — these words of A.P.J. Abdul Kalam ring truer than before as India celebrate

Read More

22 Aug

Organ transplantation

'The National Organ and Tissue Transplant Organisation (NOTTO) recently issued a direction stating that women patients and relatives of deceased donors will receive priority in org

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps